Broadcasting World - 2009 Competitive Media Usage Overview Update

2009 Competitive Media Usage Overview Update
December 18, 2009 - Posted By saint

This report is an update to our report first published on January 3, 2007. Internet radio use continues its rise and terrestrial radio streams are recording significant unique user counts as the industry as a whole better understands the important role Internet streaming plays in audience building, loyalty and monetization of their terrestrial audiences.
br> Since the 2007 publication of this analysis:
1. Satellite radio's two companies merged into one.
2. Consumption of terrestrial Radio streaming and Internet-only radio has grown significantly.
3. Media consumption via Smartphones has skyrocketed.
4. Cell phone use for textings, internet browsing and media consumption has continued to rise.
5. Use of iPod and MP3 players continue to experience unprecedented growth
BR>Between July 5 and August 30, 2009 , Bridge Ratings interviewed 3500 persons 12+ on a national basis to determine use among the following audio media competing for time: Terrestrial radio, Satellite Radio, Internet Radio, MP3 Players and HD Radio.
br> STRONG>Source: http://www.bridgeratings.com/press.12.07.09.CompMediaUse.html?utm_source=Subscribers&utm_campaign=ffab07927e-TRI_12-15-2009&utm_medium=email

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